We are looking for a skilled WordPress SEO Specialist to improve website rankings, organic traffic, technical SEO health, and content performance. The ideal candidate should understand WordPress, on-page SEO, technical SEO, keyword research, SEO tools, and basic website optimization.

Key Responsibilities

• Optimize WordPress websites for better search engine rankings.
• Conduct keyword research and competitor analysis.
• Optimize meta titles, meta descriptions, headings, URLs, and internal links.
• Improve website structure, categories, tags, and sitemap setup.
• Fix technical SEO issues such as indexing problems, crawl errors, broken links, redirects, duplicate content, and canonical issues.
• Configure and manage SEO plugins like Rank Math, Yoast SEO, or All in One SEO.
• Optimize website speed, Core Web Vitals, images, and mobile usability.
• Create and update XML sitemaps and robots.txt files.
• Monitor Google Search Console and Google Analytics data.
• Perform content audits and suggest content improvements.
• Plan internal linking strategies.
• Track rankings, traffic, CTR, impressions, and conversions.
• Prepare weekly or monthly SEO performance reports.
• Stay updated with Google algorithm changes and SEO best practices.

Required Skills

• Strong knowledge of WordPress CMS.
• Experience with SEO plugins such as Rank Math, Yoast SEO, or AIOSEO.
• Good understanding of on-page SEO and technical SEO.
• Knowledge of keyword research tools like Ahrefs, SEMrush, Ubersuggest, Moz, or Google Keyword Planner.
• Experience with Google Search Console and Google Analytics.
• Understanding of HTML basics.
• Ability to optimize website speed and images.
• Good knowledge of internal linking and content optimization.
• Basic understanding of schema markup.
• Strong analytical and reporting skills.

Tools Knowledge

• WordPress
• Rank Math / Yoast SEO / AIOSEO
• Google Search Console
• Google Analytics
• Google Keyword Planner
• Ahrefs / SEMrush / Moz / Ubersuggest
• Screaming Frog SEO Spider
• PageSpeed Insights
• GTmetrix
• Google Tag Manager
• Canva or image optimization tools
• ChatGPT or AI writing tools for SEO support

Qualifications

• Bachelor’s degree in Marketing, IT, Computer Science, English, or a related field preferred.
• SEO certification is a plus.
• 1–3 years of experience in WordPress SEO or digital marketing.
• Freelance or agency experience is also acceptable.

Salary

• Negotiable